The Pros & Cons of QR Codes

This week when presenting my group project Public Service Announcement campaign, which we included a QR code on our print flyers, we received the feedback of "isn't using QR codes dead?". This question made me wondering, are QR codes really ineffective in advertising or are they still viable to be used. I know personally, I see QR codes all over products. There is no limit for where QR codes can be used. 

Pros

• QR Codes are now well-known and simple to use. The audience simply has to take a picture through their app.
• The codes usage can be tracked. You can see how effective you product or ad is. You know how many consumers are scanning and using your codes. 
• Opposite to this is if you only offer a number for your audience to text, you may face some concerns of your audience worrying about charges. Although it is not as common anymore with unlimited phone plans, some people may not want to use their texts. They may also not want to give out their phone number to continue to receive unwanted messages in the future. 

Cons

• Sometimes they just do not work, you need to know your target and sometimes it is a matter of trial and error. 
• People just don't use them, they are easy to use but they may not have the app installed or it is still a reality not all people have smartphones. 
• The codes are misused and put in places where people can not reach them, take the time to use them or even WiFi. 

In my opinion, I can fully see the side of why QR Codes are not quite as popular as they once were. I think there are certainly more creative things which can be done to have more information, or linking on creative ads. I also believe everything goes back to your audience and if there is room to test out and do the proper research, you will find how your audience will be most receptive. For my own group campaign, I believe we could further our creative campaign with augmented reality. In relation to our campaign, this would be an additional feature to utilize and get the audience interacting and looking for more information.