Print & Media: Are They Different?

This week, I was reading for fun with a fictional book. I came to find out that this book, which may be geared more towards the late teens/early 20's because at the end of most of the chapters, there were hash tags which related to the events of the chapter. This was new and pretty interesting for me to see. The hash tags are attempting to create a community of readers where they can connect on Twitter and even Facebook. It is logical to think that the audience which is loyal to  the author or series, then they are more likely to look up or even tweet with the hash tag. Readers can see what other readers have to say about the chapter and can create a connection through this.

How Do They Differ Anymore?

More and more we are seeing the two forms of media come together, print uses digital to compete to keep up with the times. Social media is growing continuously and can be incorporated in various ways to other media. This use of social media expands my already held knowledge. I have seen hash tags used in magazine ads and different transit ads, but never in a book I have read. SO, my question is, how do the two forms of media differ anymore. They are not separate but melding together in a way. I think it is also important to note that with the changes in technology, the way we read original print media is now different than it once was. 

People have nooks, kindles, tablets, apps and smartphones in which reading is small and portable for on the go reading. We can now  read the newspaper online, magazines and so much more. So where will this lead? We can not even read a book without being reminded of digital media and social media.