Country Isn't Just For The South

Keeping on a similar topic from my post last week, I want to discuss how Country music can actually be a boost to your brand. I read an article of Forbes called Country Music Is A Powerful Opportunity For Brands this week and found it to be a pretty interesting idea which relates to my Marketing Course topics. This article discusses how popular and powerful country music can be for your brand. It describes a segment called New Heartland which has consumers who are very brand loyal and family oriented. This idea also stems from the fact that the CMA Awards were the most social show in this year. So who and how can this segment help?

http://www.forbes.com/sites/pauljankowski/2014/10/29/country-music-is-a-powerful-opportunity-for-brands/2/

Music, Loyalty, & Endorsements

In my class, we recently discussed establishing trust and credibility as a source. People are going to trust ads with people they trust and like. Likeability and attractiveness are a big player in message effectiveness. Having a celebrity endorsement certainly can help a brand's advertising. Celebrities people like and view highly are going to have a good affect. This topic relates to Country music because it is such a popular genre with involved fans. This brand suggests creating this likability and trustworthiness by using a Country celebrity. The loyalty of the Country fans will follow into the brand. Of course it is still important to choose a celebrity who embodies aspects you want portrayed for you brand/product. 

Carrie Underwood

http://stocklandmartelblog

One example of a Country singer who I can recognize as being a part of many brands is Carrie Underwood. She is a part of many magazines, commercials and print ads. She has been the face of Olay, Almay, Sketchers, and Vitamin Water. She does these ads and becomes a face of the brand. She has high likeability and attractiveness to consumers. Her face is recognizable and a majority of people will know who she is.