Game Changer
Technology and Social Media have been big "game changers" in the marketing world. As from our course reading, Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young, Google and Facebook "have reshaped mass communications globally and opened up opportunities for marketers to execute more accountable, influential and multidimensional campaigns". It is important for every company and marketer to realize the change and potentials of technology and social media. |
The Need for Speed
With the improvements and expansions of the social network and technology, word gets out to your consumers immediately and even in real time. Companies are able to update their consumers about products and events when they want and for less money too. With this being said, companies need to know how to think on their feet in order to respond to big news and unplanned events which they can use to their advantage.
Nissan
One great and most recent examples of a company using popular and influential news is of Nissan's response to the big Royal baby announcement. As most people know, on Monday, September 8, 2014, the Royal family sent out a tweet announcing the Duke and Dutchess of Cambridge are expecting their second child. Just seven minutes later, Nissan tweeted the first Royal baby ad. This announcement was unexpected and yet Nissan still thought quickly and became the first to use this worldwide news to create an ad. Other companies should follow this example and ensure employees are knowledgeable and quick thinkers.
For more information about the Nissan Ad, follow the link below.
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